Upside Business Travel
Upside Business Travel offers cash back rewards on purchases at gas stations, grocery stores, and restaurants, and supports sustainability initiatives by committing 1% of all revenue.
Services
Upside provides cash back rewards for purchases made at gas stations, grocery stores, and restaurants. Users can claim offers through Upside's mobile app and track their earnings, which can be cashed out directly to their bank account, PayPal, or a gift card. The company offers features such as Upside Pay, which allows users to complete purchases by scanning a barcode or QR code. The platform also provides dynamic and personalized promotions tailored to individual users.
Partnerships
Upside has established partnerships across various industries, including fuel and convenience, grocery, and restaurants. The company's marketplace includes a diverse mix of retailers across these categories. Upside’s business model ensures that businesses only pay for promotions that result in proven incremental transactions, delivering $1 billion in new, incremental profit to retailers to date.
Sustainability Initiatives
Upside is committed to sustainability, dedicating 1% of all revenue to sustainability initiatives. The company has offset 3.3 million metric tons of CO2 and rescued 1.75 million pounds of food. These efforts align with Upside's goal of driving positive environmental impact alongside business growth.
Business Model
Upside's business model revolves around a profit-share cost structure that prioritizes business profitability. Promotions are generated within the available margin of businesses, ensuring they always earn more than they spend. Through detailed dashboards, businesses can gain insights into incremental sales and profit delivered by Upside's platform. The platform also helps businesses attract new customers and increase transaction volume, which is especially beneficial amid inflation and rising prices.
Consumer Reach and Impact
Upside’s platform reaches over 30 million consumers and processes $5 billion in commerce annually. By leveraging personalized promotions, Upside can drive 2x more visits from current customers and increase visits by 10% from the most loyal customers. Nearly 30% of fuel and convenience retailers nationwide use the platform, demonstrating Upside’s significant footprint and impact in the market.