Upwave
Upwave, formerly known as Survata, is a San Francisco-based company offering a unified cross-media measurement platform for brand advertising effectiveness, utilizing real-time data across various media and trusted by major brands like Unilever and Verizon.
Company Overview
Upwave, formerly known as Survata, is based in San Francisco, CA, USA, and operates within the B2B sector, specifically in operations. The company has a team size of 50 and offers a marketing analytics platform designed to measure the impact and efficiency of brand advertising investments. Upwave utilizes data science and machine learning technologies for real-time, top-of-funnel measurement and optimization across various media channels including CTV, Digital, Social, Linear, and Addressable.
Products and Features
Upwave provides a unified cross-media measurement platform that supports brand advertising effectiveness. The platform offers real-time, top-of-funnel measurement and includes features such as daily updated results, customizable dashboards, on-target profiles, downloadable results, real-time norms, and cut-level controls. These features allow brands to continuously monitor and optimize their advertising performance. Upwave also provides the option to request a demo of their platform.
Trusted Clients
Upwave is trusted by several major brands, including Unilever, Clorox, Verizon, American Express, T-Mobile, Corona, State Farm, Uber, AKQA, Universal McCann, and GumGum. These businesses rely on Upwave's platform to achieve their brand advertising effectiveness goals through accurate and real-time measurement and optimization of their media investments.
Y Combinator and Funding
Upwave was part of Y Combinator's Summer 2012 (S12) batch. The company has successfully raised funding from several leading investors, including Uncork Capital, Initialized Capital, Bloomberg Beta, PivotNorth, Industry Ventures, and Conductive Ventures. This backing has enabled Upwave to continue enhancing its marketing analytics platform and expand its reach.