Joseph Zahtila
About Joseph Zahtila
Joseph Zahtila serves as the Chief Revenue Officer at Upwave, focusing on the innovation and commercialization of advertising products. With extensive experience in digital advertising and a strong background in sales leadership, he has held various senior roles at notable companies including Kantar Millward Brown and Lucid, LLC.
Work at Upwave
Joseph Zahtila currently serves as the Chief Revenue Officer (CRO) at Upwave, a position he has held since 2022. In this role, he focuses on driving revenue growth and innovation in advertising products. His responsibilities include overseeing sales strategies and leading initiatives that enhance the company's market presence in the New York City Metropolitan Area.
Previous Experience in Advertising and Sales
Prior to his role at Upwave, Joseph Zahtila held several key positions in the advertising and sales sectors. He worked at Realeyes - Emotional Intelligence as Chief Revenue Officer from 2019 to 2022. Before that, he was with Lucid, LLC as SVP of Digital Solutions from 2016 to 2019. His earlier experience includes significant roles at Kantar Millward Brown, where he served as Chief Operating Officer and Chief Revenue Officer, as well as VP of Sales and Director of Sales, contributing to revenue growth and strategic execution.
Education and Expertise
Joseph Zahtila earned a Bachelor of Arts in Communication/Mass Media from the University of Massachusetts Amherst. He possesses expertise in various areas, including digital advertising, branding, mobile advertising, and advertising measurement and research. His skills extend to complex negotiations and global business development, enabling him to effectively lead teams and drive organizational transformation.
Achievements in Revenue Growth
Throughout his career, Joseph Zahtila has demonstrated a strong focus on revenue growth and strategic planning. He has a proven track record of building and leading high-performing teams in data, product, and MarTech sectors. His leadership has consistently resulted in the design and development of innovative offerings that contribute to significant revenue increases and market development.
Leadership in Sales Management
Joseph Zahtila has extensive experience in sales management, having led national sales teams and overseen P&L responsibilities at various organizations. His leadership roles at Kantar Millward Brown and Qriously involved developing sales strategies and executing plans that resulted in revenue growth. His ability to manage teams effectively has been a key factor in his success across multiple positions.