VDX.tv
VDX.tv provides industry-specific advertising solutions with products like TV Magnify and Video Magnify, offering dynamic, interactive video ads across various platforms.
Company Overview
VDX.tv is a certified Minority Business Enterprise that provides advanced advertising technology solutions tailored to industry-specific challenges. The company serves a diverse range of industries, including Automotive, Consumer Goods, Education, Financial Services, Lottery & Gambling, Media & Entertainment, Pharma, Political Advocacy, Restaurants, Retail, and Travel. With a global presence, VDX.tv operates offices in multiple locations, such as the US, Spain, India, South Africa, New Zealand, Canada, France, the UK, and the UAE.
Advertising Products
VDX.tv offers innovative advertising products like TV Magnify and Video Magnify. TV Magnify enables brands to serve the same TV video ad to all household members' personal digital screens, thus connecting big-screen TVs with digital devices in the household. Video Magnify reaches relevant consumers through interactive video ads, ensuring impressions are 50% or more in-view for a significant amount of time. Both products operate on a CPV (cost-per-view) billable model, enhancing ad reach and effectiveness.
Industry-Specific Advertising Solutions
VDX.tv provides solutions specifically designed to meet the unique challenges faced by various industry verticals. These solutions include dynamic messaging customized for individual consumers, dynamic shoppable features, interactive video ads, and personalized messaging. Industries served include Automotive, Consumer Goods, Education, Financial Services, Lottery & Gambling, Media & Entertainment, Pharma, Political Advocacy, Restaurants, Retail, and Travel.
Ad Formats and Compliance
VDX.tv offers a range of ad formats, including OTT, In-stream, In-frame, and Expandable units. These ad units are compliant with the Coalition for Better Ads standards and certified to the IAB UK Gold Standard 2.0. VDX.tv ensures viewability, anti-fraud capabilities, and brand safety mechanisms across different platforms, optimizing ad performance and protecting brand reputation.
Creative Services
VDX.tv provides a free creative build service, offering two design options for clients: supplying a PSD template or custom designing the VDX unit. This service ensures that brands can effortlessly create appealing and effective ad units, fully integrated with VDX.tv's advanced advertising solutions.