Veritonic
Veritonic provides a comprehensive platform for audio measurement, offering actionable data and insights to optimize audio strategy and creative effectiveness.
Veritonic Services
Veritonic provides a comprehensive platform for audio measurement, delivering actionable data to aid in crafting informed audio strategies. The platform supports research, testing, and measurement of audio assets, enabling users to evaluate the impact of audio ads, podcasts, and audio logos. It includes features such as competitive intelligence and audio ad search, facilitating analysis of competitors' audio ads by industry and brand. Veritonic also supports brand lift studies to measure metrics like awareness, favorability, intent, and recall, and offers in-depth audience-targeted analysis for various audio forms.
Veritonic Audio Score
Veritonic offers a unique metric known as the Veritonic Audio Score, which measures the efficacy of audio content. This score is powered by Machine Listening and Learning (M-LAL™) technology, honed through extensive analysis and response prediction of audio files over the years. The Veritonic Audio Score aids users in understanding the engagement and effectiveness of their audio creative, providing a solid foundation for optimizing audio strategies.
Audio Attribution and Brand Lift Solutions
Veritonic's platform provides robust capabilities for measuring the impact of audio ads, including detailed brand lift and attribution solutions. These features allow users to measure the effect of media placements, ad length, and creative effectiveness. With tools for competitive intelligence and second-by-second engagement data, users can gain a comprehensive understanding of how their audio content performs in the market and amongst target audiences.
Podcast Advertising Measurement
Veritonic's platform includes specialized features for measuring podcast advertising performance. Users can gain insights into the effectiveness of their podcast ads through detailed analytics, helping them refine and optimize their podcast advertising strategies. The platform's ability to measure long-form content such as podcasts and audiobooks ensures that users have the necessary data to make informed decisions and maximize their reach and engagement with podcast audiences.
Veritonic Resource Hub
Veritonic hosts a resource hub that offers a wealth of information including case studies, infographics, and other valuable resources. This hub serves as a repository of insights and data, aiding users in better understanding the audio landscape and enhancing their audio strategies. The availability of such resources underscores Veritonic's commitment to educating and empowering users in the field of audio measurement and optimization.