Andrea Bras
About Andrea Bras
Andrea Bras serves as the Vice President of Product Marketing at Viant Technology, where she has worked since 2020. She has a strong background in digital marketing and product strategy, with previous roles at Viant and other companies in the marketing sector.
Work at Viant Technology
Andrea Bras has held multiple positions at Viant Technology since 2015. She currently serves as Vice President of Product Marketing, a role she has occupied since 2020. Prior to this, she was Senior Director of Product Marketing from 2019 to 2020, and before that, she held the position of Director of Product Marketing from 2017 to 2018. Her career at Viant Technology began as Associate Director of Product Marketing, where she worked from 2015 to 2017. Throughout her tenure, she has contributed to the development of go-to-market strategies and has demonstrated a strong ability to align business requirements with marketing goals.
Education and Expertise
Andrea Bras earned her Bachelor of Arts in Business Administration with a focus on Marketing from California State University, Fullerton, in 2004. Her educational background has provided her with a solid foundation in business and marketing principles. She has extensive experience in digital and brand innovation, strategy, and cross-team collaboration. Her expertise includes synthesizing complex information to create cohesive marketing strategies, which has been a significant aspect of her roles in various organizations.
Background
Before joining Viant Technology, Andrea Bras held several marketing positions that contributed to her professional development. She worked as a Senior Manager in Digital Marketing at Experian Consumer Services from 2009 to 2013. Prior to that, she was involved in online marketing at Freedom Communications Inc. from 2006 to 2009. Additionally, she served as Senior Manager of Global Strategic Alliances at Acer America Corp. for a brief period in 2014 to 2015. Her diverse background in both digital and traditional marketing has equipped her with a comprehensive understanding of the marketing landscape.
Achievements
Andrea Bras has a proven track record in product marketing, particularly in developing go-to-market strategies. Her ability to discern business requirements and define goals effectively has been instrumental in her roles at Viant Technology. She has demonstrated success in synthesizing large amounts of disparate information to shape cohesive marketing initiatives. Her extensive experience in digital and brand innovation further highlights her capability to drive marketing success across various platforms.