Bianca White
About Bianca White
Bianca White is a Senior Account Manager at Viant Technology, with a diverse background in marketing and media roles across various companies. She holds a Bachelor of Science in Marketing & Advertising from the University of San Francisco and has experience in strategic collaboration and teamwork.
Current Role at Viant Technology
Bianca White serves as a Senior Account Manager at Viant Technology, a position she has held since 2022. In this role, she is responsible for managing client accounts and ensuring the delivery of effective advertising solutions. Her work focuses on leveraging data-driven insights to optimize marketing strategies and enhance client satisfaction. Based in Denver, Colorado, she contributes to the company's mission of providing innovative advertising technology.
Previous Experience in Marketing and Media
Before joining Viant Technology, Bianca White accumulated diverse experience in marketing and media roles. She worked at True North Inc. as a Media Coordinator from 2018 to 2019 and later took on various positions including Media Planner and Assistant Media Planner. Her tenure at California Cowboy included roles as Manager of Marketing and Social Media, and earlier as a Marketing Assistant and Retail and Visual Merchandising Associate. This range of positions has equipped her with a comprehensive understanding of marketing strategies and media planning.
Educational Background in Marketing and Advertising
Bianca White earned her Bachelor of Science degree in Marketing & Advertising from the University of San Francisco. She studied there from 2014 to 2018, gaining foundational knowledge and skills in marketing principles, consumer behavior, and advertising strategies. This education supports her professional endeavors in the marketing field.
Internship and Early Career Development
Bianca's early career included an internship at Planet Bingo in 2015, where she focused on marketing, advertising, and graphic design. This experience provided her with practical skills and insights into the marketing industry. Additionally, she served as a Brand Ambassador for Cotopaxi.com in 2014, further contributing to her understanding of brand representation and consumer engagement.
Personal Interests and Values
Outside of her professional life, Bianca White enjoys skiing and is passionate about exploring new experiences that enhance her knowledge and creativity. She values strategic collaboration and teamwork, which she believes are essential for exceeding goals and expectations. In her free time, she enjoys hunting down burritos, reflecting her interest in local cuisine.