Bob Gibb
About Bob Gibb
Bob Gibb is an Account Director with extensive experience in digital and programmatic media, currently working at Viant Technology. He has held various positions in notable companies such as BBDO, Yahoo, and IGN Entertainment, and has a proven track record of delivering results for Fortune 500 companies across multiple industries.
Work at Viant Technology
Bob Gibb currently holds the position of Account Director at Viant Technology, a role he has occupied since 2024. Based in Detroit, Michigan, he focuses on providing strategic direction and solutions across the marketing funnel, regardless of the channel. His responsibilities include managing client relationships and ensuring effective execution of marketing strategies.
Previous Experience at BBDO
Prior to his current role, Bob Gibb served as Senior Vice President at BBDO from 2001 to 2006. During his five years at the agency, he contributed to various advertising campaigns and developed skills in managing client accounts and overseeing creative strategies.
Career at IGN Entertainment
Bob Gibb worked as Senior Sales Director at IGN Entertainment from 2006 to 2012. In this six-year role, he focused on sales strategies and client engagement in the Midwest region, enhancing the company's presence in the digital media landscape.
Education and Expertise
Bob Gibb earned a Bachelor of Arts degree from Western Michigan University. He possesses extensive experience in digital and programmatic media, measurement, omni-channel solutions, and retail media. His educational background and professional expertise have equipped him to deliver results for Fortune 500 companies across various industries.
Background in Advertising
Bob Gibb has a comprehensive background in advertising, having worked at several notable agencies. He was an Account Supervisor at Doner Advertising for two years, where he managed accounts such as Blockbuster. He also held a supervisory position at Bozell Worldwide from 1995 to 1999, further solidifying his experience in the advertising sector.