Chris Martin
About Chris Martin
Chris Martin serves as the Regional Vice President at Viant Technology, bringing extensive experience in sales and marketing from previous roles at JUMP and other organizations. He has held various leadership positions within the Dallas Fort Worth Interactive Marketing Association and has a strong background in guiding companies through adtech and data analytics.
Current Role at Viant Technology
Chris Martin serves as the Regional Vice President at Viant Technology, a position he has held since 2024. Based in Dallas, Texas, he is responsible for overseeing regional operations and driving strategic initiatives within the company. His role involves leveraging his extensive experience in the advertising technology sector to enhance Viant's market presence and client relationships.
Previous Experience at JUMP
Prior to his current role, Chris Martin was the Vice President of Global Sales at JUMP from 2022 to 2023. During his tenure in Texas, he focused on expanding the company's sales strategy and building relationships with clients. His leadership contributed to the company's growth in a competitive market.
Involvement with Dallas Fort Worth Interactive Marketing Association
Chris Martin has been actively involved with the Dallas Fort Worth Interactive Marketing Association (DFWIMA) in various capacities. He served as President from 2021 to 2022 and held multiple board positions, including 2nd Vice Chair and Events Director. Currently, he is an Honorary Board Member, continuing to support the organization since 2023.
Educational Background
Chris Martin earned a Bachelor's Degree in Business Administration with a focus on Business Management and Accounting from Mercyhurst University. His education from 2005 to 2009 provided a strong foundation for his career in sales and marketing within the advertising technology industry.
Career in Advertising Technology
Chris Martin has a robust career in advertising technology, having held various roles at companies such as MiQ, Tapad, and Causal IQ. His experience includes positions such as Regional Sales Director and Sales Director, where he guided Fortune 500 companies through complex adtech solutions. He has a strong focus on innovation and community building within the industry.