Colin Hayward
About Colin Hayward
Colin Hayward is a Programmatic Account Strategist currently working at Viant Technology in Atlanta, Georgia. He has a background in digital marketing, having held positions at InterContinental Hotels Group and Fitzco, and holds a Bachelor's degree in Cognitive Science from the University of Georgia.
Work at Viant Technology
Colin Hayward currently serves as a Programmatic Account Strategist at Viant Technology. He has held this position since 2021, contributing to the company's programmatic advertising strategies. His role involves managing client accounts and optimizing digital advertising campaigns. Viant Technology is known for its advanced advertising technology and data-driven solutions, making it a significant player in the programmatic advertising space.
Previous Experience at InterContinental Hotels Group
Before joining Viant Technology, Colin Hayward worked at InterContinental Hotels Group (IHG®) as a Programmatic Trader from 2019 to 2021. In this role, he was responsible for executing programmatic advertising campaigns aimed at enhancing brand visibility and driving customer engagement. His tenure at IHG® took place in Atlanta, Georgia, where he developed skills in digital marketing and campaign management.
Experience at Fitzco
Colin Hayward's career includes significant experience at Fitzco, where he held multiple roles. He worked as an Assistant Digital Campaign Manager from 2016 to 2017, followed by a position as Connections Manager, Digital from 2017 to 2019. In these roles, he focused on managing digital marketing campaigns and fostering connections between brands and their audiences. His time at Fitzco contributed to his expertise in digital strategy and campaign execution.
Education and Expertise
Colin Hayward earned a Bachelor's degree in Cognitive Science from the University of Georgia - Franklin College of Arts and Sciences. He studied there from 2011 to 2015. This educational background provided him with a strong foundation in understanding human behavior and decision-making, which is valuable in the field of programmatic advertising and digital marketing.
High School Education
Colin Hayward completed his high school education at Roswell High School. This early education set the stage for his future academic and professional pursuits, ultimately leading to a successful career in digital marketing and programmatic advertising.