John Irvine
About John Irvine
John Irvine is a Senior Account Executive at Viant Technology, with a strong background in digital marketing and sales across various companies. He is known for his customer-first approach and expertise in implementing effective digital marketing strategies.
Work at Viant Technology
John Irvine serves as a Senior Account Executive at Viant Technology, a position he has held since 2022. In this role, he focuses on leveraging his expertise in digital marketing to enhance client engagement and drive revenue growth. His responsibilities include developing and implementing effective advertising strategies that utilize various digital channels.
Previous Experience in Digital Marketing
Prior to his role at Viant Technology, John Irvine accumulated extensive experience in digital marketing across several organizations. He worked at Audacy, Inc. as an Integrated Marketing Specialist from 2020 to 2022, and at BounceX as Senior Director of Programmatic Sales from 2017 to 2018. His roles often involved utilizing a customer-first approach to help businesses reach their target audiences effectively.
Entrepreneurial Venture: Light in the D Studios
John Irvine is the founder and content creator of Light in the D Studios, a video podcast he established in 2019. The podcast focuses on engaging with individuals who are making a positive impact in the community. This initiative reflects his commitment to community engagement and storytelling through digital media.
Education and Expertise
John Irvine earned a Bachelor's degree in Communication and Media Studies from Oakland University, where he studied from 1991 to 1993. His educational background supports his expertise in digital marketing, particularly in people-based advertising and programmatic strategies, which he applies in his current and previous roles.
Career Background in Advertising
John Irvine has a diverse background in advertising, having held various positions in notable companies. His experience includes roles at Hearst as Integrated Automotive Director and at Southern Progress Corporation as Account Manager. Over the years, he has developed a strong understanding of the advertising landscape and the importance of adapting to digital marketing trends.