John Purdy
About John Purdy
John Purdy is a Strategic Account Lead at Viant Technology, with a diverse background in digital marketing and account management. He has held various roles at companies such as Innovid, Universal McCann, and Visible Measures, and holds an MBA in Marketing from Western Michigan University.
Current Role at Viant Technology
John Purdy serves as the Strategic Account Lead at Viant Technology, a position he has held since 2023. In this role, he is responsible for managing strategic client relationships and driving account growth. His experience in digital marketing and account management supports his contributions to the company's objectives in the Detroit Metropolitan Area.
Previous Experience at Innovid
Prior to his current role, John Purdy worked at Innovid in various capacities. He served as a Solutions Architect for one year from 2022 to 2023 and held multiple positions including Senior Technical Project Manager and Technical Project Manager from 2020 to 2022. His tenure at Innovid included roles as Senior Account Manager and Account Manager, showcasing his expertise in project management and client services.
Career Background in Digital Marketing
John Purdy has a robust background in digital marketing, having worked at Universal McCann as a Senior Digital Analyst and Digital Analyst between 2012 and 2013. He also held positions at Visible Measures as Senior Account Manager and Account Executive from 2013 to 2017, where he focused on client management and service delivery. His experience at AcuityAds Inc. as Senior Account Manager further solidified his skills in account management.
Educational Background
John Purdy studied at Western Michigan University - Haworth College of Business, where he earned an MBA with a focus on Marketing. He also attended the University of Michigan, obtaining a Bachelor's degree in Psychology. His educational background provides a strong foundation for his roles in marketing and account management.