Kara Gibbs
About Kara Gibbs
Kara Gibbs serves as the Director of Sales for the Southeast region at Viant Technology, where she has worked since 2021. She holds a Bachelor of Arts in Advertising from the University of South Carolina and has extensive experience in programmatic advertising and strategic sales leadership.
Work at Viant Technology
Kara Gibbs currently holds the position of Director of Sales for the Southeast region at Viant Technology, a role she has occupied since 2021. In this capacity, she focuses on driving sales strategies and fostering client relationships within the Atlanta Metropolitan Area. Prior to her current role, she served as a Senior Account Executive for nine months in 2021, and as an Account Executive for two years from 2019 to 2021. Additionally, she worked as an Account Manager for eight months in 2018 and as a Media Planner from 2016 to 2018. Her tenure at Viant Technology has been marked by her contributions to client success through strategic sales leadership.
Education and Expertise
Kara Gibbs earned her Bachelor of Arts in Advertising from the University of South Carolina, where she studied from 2011 to 2015. Her educational background has equipped her with a solid foundation in advertising principles and practices. She has developed expertise in navigating the programmatic landscape, which enables her to drive meaningful results for clients and agencies. This combination of education and expertise supports her effectiveness in her sales roles.
Background
Kara Gibbs began her professional career shortly after completing her studies. She worked as a Junior Account Executive at Nasuti + Hinkle Creative Thinking for five months in 2015. Following this, she joined 22squared as an Assistant Media Planner for eleven months in 2015, before transitioning to a Media Planner role from 2016 to 2018. Her career at Viant Technology began in 2018, where she progressed through various roles, showcasing her growth and adaptability in the advertising and sales sectors.
Achievements
Throughout her career, Kara Gibbs has been instrumental in helping clients and agencies achieve their goals through strategic sales leadership. Her roles at Viant Technology and previous companies have involved developing and executing sales strategies that align with client objectives. Her ability to navigate the programmatic landscape has been a key factor in driving results for her clients.