Kristen Careccia
About Kristen Careccia
Kristen Careccia serves as the Director of Sales at Viant Technology, where she has worked since 2022. With a background in digital media sales and expertise in Diversity, Equality, and Inclusion initiatives, she has held various roles in prominent companies throughout her career.
Work at Viant Technology
Kristen Careccia currently serves as the Director of Sales at Viant Technology, a position she has held since 2022. In this role, she is responsible for leading sales initiatives and strategies within the organization. Prior to her current position, she worked as an Agency Lead at GroupM/WPP from 2021 to 2022. Kristen's career at Viant Technology also includes roles as Account Director from 2019 to 2021, Sr. Account Executive from 2017 to 2019, and Account Executive from 2014 to 2017. Her extensive experience at Viant Technology highlights her commitment to the company and her expertise in digital media sales.
Education and Expertise
Kristen Careccia studied at Fordham University, where she earned a Bachelor of Arts degree in Communications and Media Studies. Her educational background supports her expertise in digital media sales and strategic business planning. Kristen is particularly knowledgeable in Diversity, Equality, and Inclusion (DEI) initiatives within the sales domain. She possesses strong skills in establishing and maintaining C-Level relationships, which are essential for her role in sales leadership.
Background
Kristen Careccia has a diverse professional background in sales and digital media. She began her career as an intern at CBS News and Sports Illustrated, where she gained initial experience in public relations and advertising sales. Over the years, she has held various positions at The Wall Street Journal, including Digital Sales Coordinator and Global Digital Sales. Additionally, she served as East Coast Digital Sales Director at Nextag. This range of experiences has equipped her with a comprehensive understanding of the digital sales landscape.
Achievements
Throughout her career, Kristen Careccia has demonstrated proficiency in programmatic advertising and smart data utilization. She has been involved in strategic business planning and execution, particularly in the realm of digital media sales. Kristen's skills in partner relationship management and coaching for performance motivation have contributed to her success in various sales roles. Her commitment to fostering DEI initiatives further underscores her dedication to creating inclusive sales environments.