Lauren Schmidt
About Lauren Schmidt
Lauren Schmidt is a Programmatic Account Strategist at Viant Technology, where she has worked since 2022. She previously held positions at Mediahub Worldwide and has a background in marketing from Bentley University.
Work at Viant Technology
Lauren Schmidt currently serves as a Programmatic Account Strategist at Viant Technology, a position she has held since 2022. In this role, she focuses on programmatic advertising strategies, leveraging her expertise to optimize client campaigns. Her work involves analyzing data and implementing targeted advertising solutions to meet client objectives. Based in Boston, Massachusetts, she contributes to the company's mission of delivering innovative advertising technology.
Previous Experience at Mediahub Worldwide
Lauren Schmidt worked at Mediahub Worldwide for nearly two years, where she held two positions. She started as an Assistant Media Buyer from 2020 to 2021, before advancing to the role of Media Buyer, Investments from 2021 to 2022. During her time at Mediahub, she gained experience in media planning and buying, managing investments to maximize advertising effectiveness. Her tenure in Boston, Massachusetts, provided her with valuable insights into the media landscape.
Educational Background
Lauren Schmidt studied Marketing at Bentley University from 2015 to 2019, earning her degree over four years. Additionally, she expanded her education internationally by studying Business, Management, Marketing, and Related Support Services at Universitat Autònoma de Barcelona in 2017 for 11 months. This diverse educational background has equipped her with a strong foundation in marketing principles and global business practices.
Early Career Experience
Before her roles in media buying, Lauren Schmidt gained early career experience as a Sales Associate at Victoria's Secret in 2016, where she worked for five months in Syracuse, New York. She also served as a Brand Ambassador for Dixon Golf, Inc. in 2017 for three months in the Syracuse area. These positions helped her develop customer service skills and an understanding of brand representation.