Mike Nowicki
About Mike Nowicki
Mike Nowicki is a Senior Programmatic Account Strategist at Viant Technology, where he has worked since 2022. He holds a Bachelor of Business Administration in Marketing Analytics from the University of Iowa and has extensive experience in programmatic trading and account strategy.
Work at Viant Technology
Mike Nowicki currently holds the position of Senior Programmatic Account Strategist at Viant Technology, a role he has occupied since 2022. In this capacity, he focuses on developing and executing programmatic advertising strategies for clients. Prior to this position, he worked as a Programmatic Account Strategist at Viant Technology from 2021 to 2022, where he gained valuable experience in programmatic media buying and campaign management.
Education and Expertise
Mike Nowicki studied at the University of Iowa, specifically at the Henry B. Tippie College of Business. He earned a Bachelor of Business Administration (BBA) with a focus on Marketing Analytics, completing his degree from 2013 to 2017. This educational background provides him with a solid foundation in data-driven marketing strategies and analytics.
Previous Experience in Programmatic Advertising
Before joining Viant Technology, Mike Nowicki worked at Havas, where he held the position of Programmatic Trader from 2017 to 2018, and later as Senior Programmatic Trader from 2018 to 2021. In these roles, he developed expertise in programmatic advertising, optimizing campaigns for various clients in the Greater Chicago Area.
Internship Experience
In 2016, Mike Nowicki completed a three-month internship at LAZ Parking, where he gained experience in operations and marketing. This internship provided him with practical skills in the marketing field and contributed to his professional development.
Early Career Roles
Mike Nowicki began his career as a Telemarketer at Ruffalo Noel Levitz in 2015, where he worked for three months in the Iowa City, Iowa Area. This early role helped him develop communication skills and an understanding of customer engagement.