Paul Oronoz
About Paul Oronoz
Paul Oronoz serves as the Executive Vice President of Operations at Viant Technology, where he has implemented key strategies to enhance customer experience and contributed to significant company milestones, including an IPO in 2021. With a background in sales and management across various companies, he has a proven track record of driving revenue growth and operational efficiency.
Work at Viant Technology
Paul Oronoz has served as the Executive Vice President of Operations at Viant Technology since 2016. In this role, he developed and implemented a Customer Success coverage model and new automation processes aimed at scaling and improving Customer Experience functions. His leadership contributed to Viant's recognition by G2 as a Leader in the Demand-Side Platform (DSP) category and as the Best Software in Marketing & Advertising in 2023. Oronoz played a significant role in Viant's IPO, helping to raise over $287 million in 2021 through participation in Analyst Diligence meetings and the implementation of new operational processes.
Education and Expertise
Paul Oronoz studied at California State University, Fullerton, where he earned a Bachelor of Business Administration (BBA) with a focus on Entrepreneurship and Entrepreneurial Studies. His academic background laid the foundation for his extensive career in operations and sales within the technology and advertising sectors. This educational experience has informed his strategic approach to developing data-driven strategies and innovative solutions in his professional roles.
Background
Before joining Viant Technology, Paul Oronoz held various positions at Specific Media, starting as an Account Executive from 2004 to 2005. He progressed through several roles, including Director of Sales for the Southwest U.S. from 2006 to 2008, Vice President of Sales for the Western U.S. from 2008 to 2012, and UK Country Manager from 2012 to 2014. Additionally, he worked as Senior Vice President of Sales at Vindico in 2015 and served as Assistant Vice President, Consumer Banking Manager at Bank of America from 2000 to 2004.
Achievements
During his tenure at Viant Technology, Paul Oronoz achieved a record-high revenue growth of over 30% year-over-year, reaching $320 million in 2021. He led a team of over 65 individuals, focusing on enhancing consumer engagement for agencies and brands through data-driven strategies and programmatic solutions. His initiatives in customer success and operational improvements have significantly contributed to the company's growth and recognition in the industry.