Sid Sharma
About Sid Sharma
Sid Sharma serves as the Regional Vice President of Programmatic Strategy at Viant Technology, where he plays a key role in developing innovative digital advertising solutions. He has extensive experience in programmatic digital media and has held various positions in the industry, including roles at Adelphic and Infosys.
Current Role at Viant Technology
Sid Sharma serves as the Regional Vice President of Programmatic Strategy at Viant Technology, a position he has held since 2022. In this role, he plays a significant part in shaping the programmatic strategy for the company. His responsibilities likely include the development and implementation of innovative digital advertising solutions that enhance the company's offerings in the programmatic advertising space.
Previous Experience at Viant Technology
Prior to his current role, Sid Sharma worked at Viant Technology in various capacities. He served as the Director of Programmatic Strategy from 2017 to 2020, where he contributed to the company's programmatic initiatives. He also held the position of Senior Director of Programmatic Strategy for one year from 2020 to 2021, further solidifying his expertise in the field.
Professional Background in Digital Media
Sid Sharma has extensive experience in the digital media landscape, particularly in programmatic advertising. He possesses strong industry knowledge in programmatic digital media, which includes automated buying and selling of advertising space. His expertise extends to Demand-Side Platforms (DSP) and Supply-Side Platforms (SSP), which are essential for effective digital media strategies.
Education and Academic Qualifications
Sid Sharma has a diverse educational background. He earned his MBA from the University of Massachusetts Lowell, where he studied from 2011 to 2013. He also completed a HR Certification at the Indian Institute of Management Bangalore in 2009. Earlier, he obtained a B.A. (Hons) in History from St. Stephen's College, Delhi, from 2005 to 2008. His foundational education includes a CBSE 12th from Rai School, completed between 2003 and 2005.
Career History Prior to Viant Technology
Before joining Viant Technology, Sid Sharma held several positions in the industry. He worked at Adelphic as an Account Manager from 2013 to 2015 and later as a Senior Account Manager from 2015 to 2017. Additionally, he began his career at Infosys as an Associate in Human Resources from 2008 to 2010. His early roles provided him with a solid foundation in both account management and human resources.