Tatyana Ilyin
About Tatyana Ilyin
Tatyana Ilyin serves as the Director of Media and Growth Marketing at Viant Technology, where she leads a team and focuses on account-based marketing strategies. With a background in both B2C and B2B marketing across various industries, she has extensive experience in developing and executing marketing strategies.
Work at Viant Technology
Tatyana Ilyin serves as the Director of Media and Growth Marketing at Viant Technology, a position she has held since 2021. In this role, she leads a team of three direct reports and is part of the Marketing Leadership Team. Her responsibilities include overseeing various marketing channels such as digital, programmatic, social, search, TV, print, and out-of-home media. Ilyin focuses on building brand awareness and generating qualified leads through account-based marketing and research insights.
Education and Expertise
Tatyana Ilyin holds a Master's Degree in Music from the Manhattan School of Music, where she studied from 2010 to 2012. She also earned a Bachelor's Degree in Music from Boston University, studying there from 2006 to 2010. Her educational background complements her expertise in managing strategy and plan development through to execution, measurement, and analytics in marketing.
Background in Marketing
Ilyin has extensive experience in both B2C and B2B marketing across various sectors, including luxury/retail, tech, telecom, consumer packaged goods (CPG), and auto insurance. Prior to her current role, she worked at Tiffany & Co. as Manager of Global Media from 2018 to 2021. She has also held positions at Horizon Media, OMD USA, Zenith, and Wavemaker, where she contributed to brand strategy and planning.
Career Progression
Tatyana Ilyin's career in marketing began with roles at Horizon Media, where she served as an Assistant Brand Strategist and Brand Team Coordinator from 2014 to 2016. She then worked at OMD USA as a Strategist in Digital & Integrated Strategy for nearly a year. In 2017, she joined Wavemaker as Manager of Strategy & Planning, followed by a position at Zenith as Supervisor of Strategy in 2018. Her diverse experiences have shaped her current leadership role at Viant Technology.
International Experience
Ilyin has international experience, having worked as an Artist at Opéra de Rouen Normandie in France from 2012 to 2014. This role contributed to her diverse skill set and understanding of different markets, enhancing her capabilities in the marketing field.