Tom Weeda
About Tom Weeda
Tom Weeda serves as the Vice President of Business Development at Viant Technology, where he has significantly contributed to the company's recognition as an Inc. Best Places to Work award winner through strategic initiatives and partnerships.
Work at Viant Technology
Currently, Tom Weeda holds the position of Vice President of Business Development at Viant Technology, a role he has occupied since 2016. In this capacity, he has contributed to the company's recognition as an Inc. Best Places to Work award winner through strategic business development initiatives. He has played a key role in establishing Viant's self-service demand-side platform (DSP), Adelphic®, which is noted on AdExchanger’s Programmatic Power Players list. Weeda has also been instrumental in forging partnerships that connect Viant's proprietary first-party data with over 280,000 audience attributes from more than 70 data partners.
Previous Experience at Specific Media
Tom Weeda worked at Specific Media for a total of 11 years, serving in various roles. He was the Director of Business Development from 2000 to 2011, and later held the position of Senior Director of Business Development from 2011 to 2014. His tenure at Specific Media involved developing strategies that enhanced business growth and market presence.
Education and Expertise
Tom Weeda studied Business Administration at California State University, Fullerton. His educational background has equipped him with the knowledge and skills necessary for his roles in business development and strategic partnerships within the technology and advertising sectors.
Collaboration and Operational Efficiency
Throughout his career, Tom Weeda has collaborated with multiple internal departments, including Product Marketing, Business Intelligence, and Data Analytics. This collaboration has focused on streamlining processes and improving operational efficiency, contributing to the overall effectiveness of the organizations he has worked with.
Early Career at Bank of America Investments
Before his extensive experience in business development, Tom Weeda worked at Bank of America Investments as a New Accounts representative from 1999 to 2000. This early role provided him with foundational experience in the finance sector.