Victoria Garcia Galarza
About Victoria Garcia Galarza
Victoria Garcia Galarza is a Senior Account Executive at Viant Technology and has extensive experience in media planning and strategy. She has held various roles in notable companies, including Deutsch LA and T3, and has worked with high-profile clients such as Patagonia and Netflix.
Work at Viant Technology
Victoria Garcia Galarza holds the position of Senior Account Executive at Viant Technology, a role she has occupied since 2021. In this capacity, she is responsible for managing client accounts and developing strategic advertising solutions. Her work involves leveraging data-driven insights to enhance media effectiveness and optimize client campaigns within the Austin, Texas Metropolitan Area.
Previous Experience in Advertising
Prior to her current role, Victoria worked at T3 as Associate Media Director from 2019 to 2021, where she played a key role in setting the strategic direction for media practices. She also served as a Senior Integrated Media Planner at MullenLowe Mediahub Global from 2016 to 2017, contributing to media strategies for notable clients such as Netflix and Shinola. Her earlier experience includes positions at Deutsch LA, where she worked as Media Supervisor and Integrated Media Planner, handling high-profile clients like Patagonia and Zillow.
Education and Expertise
Victoria earned her Bachelor's Degree in Business Marketing and Economics from Loyola Marymount University, where she studied from 2010 to 2014. Her academic background provides a solid foundation for her expertise in media planning and advertising strategies. She has developed a strong understanding of consumer behavior and market dynamics, which she applies in her professional roles.
Background in Media and Marketing
Victoria's career in media and marketing began with internships at Red Varden Studios and Target in 2013, followed by an internship at Untitled Entertainment in 2014. These early experiences laid the groundwork for her subsequent roles in the advertising industry. She has accumulated significant experience in leading media practices and advocating for innovative approaches in advertising campaigns.
Involvement with Ad 2 Austin
Since 2021, Victoria has served as Programs Co-Chair at Ad 2 Austin, where she contributes to the organization’s initiatives aimed at supporting young professionals in the advertising industry. Her role involves planning and executing programs that foster networking and professional development opportunities within the Austin advertising community.