Vincent Barrera
About Vincent Barrera
Vincent Barrera is a Research & Analytics Manager at Viant Technology, specializing in digital marketing analytics and data visualization. He has a diverse background in marketing data analysis and has held various roles in organizations such as the Global Association of Risk Professionals and ATA.
Current Role as Research & Analytics Manager
Vincent Barrera currently holds the position of Research & Analytics Manager at Viant Technology, a role he has occupied since 2023. In this capacity, he focuses on leveraging data analytics to inform marketing strategies and improve decision-making processes. His responsibilities include overseeing research initiatives and providing insights that drive business performance.
Previous Experience at Viant Technology
Vincent Barrera worked at Viant Technology in various roles over a span of five years. He served as a Marketing Data Analyst from 2021 to 2023, where he focused on data-driven marketing strategies. Prior to that, he was an Email Marketing & Database Specialist from 2018 to 2021, managing email campaigns and database management in the New York area.
Background in Data Analytics and Marketing
Vincent Barrera has a strong background in data analytics and marketing. He worked as a Business Intelligence Analyst at the Global Association of Risk Professionals from 2015 to 2018, where he utilized data to support business decisions. Additionally, he was an Audience Development Associate at the same organization from 2012 to 2015, contributing to audience engagement strategies.
Education and Professional Development
Vincent Barrera studied Political Science at the University of Michigan, earning a Bachelor of Arts (B.A.) from 2004 to 2008. He is currently pursuing a Professional Diploma in Customer Intelligence Analytics at New York University, a program he has been enrolled in since 2016. This educational background supports his expertise in digital marketing analytics.
Skills in Data Analysis and Marketing Strategies
Vincent Barrera is proficient in data analysis tools such as Looker Studio and Tableau, which he uses for data visualization. His expertise includes Salesforce Custom Reporting and Pardot Automation. He specializes in digital marketing analytics, focusing on KPI reporting and strategies for customer acquisition and retention, aiming to enhance collaboration between sales and marketing teams.