Zacharey Berzal
About Zacharey Berzal
Zacharey Berzal is a Programmatic Account Strategist at Viant Technology, where he has worked since 2022. He holds a Bachelor of Science in Business Administration and Marketing from Marist College, and has previous experience in advanced TV management and media negotiation.
Work at Viant Technology
Zacharey Berzal has been employed at Viant Technology since 2022, serving as a Programmatic Account Strategist. In this role, he focuses on developing and executing programmatic advertising strategies. His work involves collaborating with clients to optimize their advertising campaigns and ensure effective media placements. Viant Technology is known for its innovative approach to digital advertising, and Berzal contributes to this by leveraging his expertise in programmatic media.
Education and Expertise
Zacharey Berzal studied at Marist College, where he earned a Bachelor of Science (B.S.) degree in Business Administration with a concentration in Marketing. His academic tenure spanned from 2012 to 2016. This educational background provides him with a solid foundation in marketing principles and business strategies, which he applies in his professional roles within the advertising industry.
Background
Before joining Viant Technology, Zacharey Berzal gained significant experience in the advertising sector. He worked at GroupM as a Manager in Advanced TV from 2020 to 2022. Prior to that, he held positions at Midas Exchange, a WPP company, where he served as a Media Negotiator from 2017 to 2020 and as an Assistant Negotiator from 2016 to 2017. His career trajectory reflects a progressive accumulation of skills and responsibilities in media negotiation and programmatic advertising.
Previous Work Experience
Zacharey Berzal's career includes notable positions at GroupM and Midas Exchange. At GroupM, he managed advanced television initiatives, focusing on integrating traditional and digital media strategies. His tenure at Midas Exchange involved roles as a Media Negotiator and Assistant Negotiator, where he developed negotiation skills and media buying expertise. This diverse experience has equipped him with a comprehensive understanding of the advertising landscape.