VideoAmp
VideoAmp provides cross-platform advertising solutions to optimize media budgets, enhance audience experiences, and improve ROI for agencies, brands, and publishers.
Services
VideoAmp provides comprehensive solutions aimed at enhancing advertising strategies across various platforms. The company enables agencies to deploy media budgets more efficiently, driving better results. Services include cross-platform insights for brands to make smarter advertising decisions and improve ROI. VideoAmp also assists publishers in generating more revenue through better audience experiences. The solutions offered cover the measurement and optimization of linear TV, streaming, and digital media.
Products
VideoAmp offers a suite of products designed to enhance advertising and media planning. VALIDTM is a big data technology engine that improves advertising measurement and outcomes, featuring TV viewership data, an identity graph, and clean room capabilities. The dataset includes 39 million households and 63 million devices. Other products include planning and optimization solutions for efficient video plans, measurement and currency solutions for cross-platform media performance, and audience measurement insights to assess deduplicated reach and frequency.
Technology
VideoAmp's technology focuses on providing privacy-first data sharing and secure measurement solutions. VALIDTM, their big data engine, integrates TV viewership data, an identity graph, and clean room capabilities to deliver valuable insights. The technology supports audience measurement, guaranteed audience delivery, and outcome measurement, ensuring more precise and effective advertising strategies. The tech infrastructure aids in cross-platform planning, competitive insights, and optimizing media plans.
Measurement Solutions
VideoAmp offers robust measurement solutions to evaluate the effectiveness of advertising campaigns across platforms. These solutions include audience measurement to assess performance across linear TV, streaming, and digital media. Outcome measurement captures the impact of ad exposure on business outcomes, while content measurement analyzes national TV viewership and content performance. The company's measurement solutions are designed to quantify the effectiveness of cross-platform portfolios and advertising spend.
Advertising Insights
VideoAmp provides detailed advertising insights to enhance media strategies. The company offers competitive insights to understand audience reach, frequency, and spend across competitors. Additional services include cross-platform planning to forecast and optimize video plans, and content measurement to develop data-driven programming strategies. Campaign optimization provides prescriptive recommendations to improve media plan effectiveness, while targeting audiences solutions allow for the deployment of custom segments on digital platforms.