Elisa Vila
About Elisa Vila
Elisa Vila is a Senior Digital Officer - Acquisition at FOUR PAWS, with a background in marketing and communications, and a focus on social development and sustainability.
Current Role at FOUR PAWS
Elisa Vila is currently serving as the Senior Digital Officer - Acquisition at FOUR PAWS. Since 2021, she has been responsible for developing and implementing data-driven campaigns based on audience insights. Her role focuses on digital marketing strategies to enhance the organization's online presence and engagement. Elisa employs her expertise in digital marketing to support FOUR PAWS' mission and aims to broaden their impact through targeted online initiatives.
Previous Experience at FUNDES
Elisa Vila worked at FUNDES in several capacities. In 2021, she served as the Marketing and Communications Lead - Global for five months. Prior to this, she was the Marketing and Communications Analyst - Global from 2019 to 2021, where she developed communication strategies on a global scale. She also held the position of Marketing and Communications Coordinator - Mexico from 2018 to 2019, focusing on regional marketing efforts. Her work at FUNDES centered on initiatives that promote social development, empower vulnerable groups, and sustain marketing strategies.
Experience in Marketing and Communications
Elisa has a diverse background in marketing and communications. She worked at The Kraft Heinz Company as an Internal Communications Coordinator in 2017 for 11 months, managing internal communication strategies in Guadalajara, Jalisco, Mexico. Earlier, she gained experience as a Marketing Intern at Ferrero, where she worked from 2015 to 2016. These roles provided her with a strong foundation in corporate communication and marketing, honing her skills in developing and implementing effective communication strategies.
Educational Background
Elisa Vila pursued her higher education at Tecnológico de Monterrey, where she studied Marketing and earned her Bachelor's degree from 2013 to 2017. She furthered her education at Singapore Management University in 2016, studying Sustainable Development and Digital Marketing for 11 months. Her academic background has equipped her with knowledge in sustainable practices and digital marketing strategies, which she applies to her professional roles.
Specialized in Audience Insight and Data-Driven Campaigns
In her current role at FOUR PAWS, Elisa centers her efforts on data-driven campaigns. By leveraging audience insights, she develops strategies that are tailored to engaging the target audience effectively. This approach enhances the reach and impact of FOUR PAWS' digital initiatives. Her proficiency in analyzing audience data allows her to create campaigns that resonate with the organization's supporters and drive measurable results.