VizSense
VizSense specializes in micro-influencer marketing solutions, offering a full-service approach using proprietary technology and human analysis to create targeted campaigns for brands of all sizes.
Services
VizSense specializes in micro-influencer marketing solutions, offering a comprehensive, hands-off approach to influencer marketing. The company provides a proprietary platform that delivers data, analysis, and insights to help brands determine their ideal influencer partners. Services cover the entire campaign lifecycle including influencer discovery, vetting, contracting, payment, content creation, and post-campaign reporting. VizSense also measures influencer performance metrics, tracks trends, analyzes sponsored posts, and delivers qualitative and quantitative KPI reports.
Technology and Human Analysis
VizSense leverages proprietary technology combined with human analysis to research, strategize, and mobilize targeted influencer marketing campaigns. This approach helps brands understand their consumers more deeply through AI-driven and human insights. The platform includes influencer vetting tools that analyze creators across various media channels, providing invaluable consumer insights reports that detail audience keywords and sentiment.
Clientele and Media Channels
Founded in 2015, VizSense caters to a wide range of clients, from boutique and emerging brands to Fortune 500 companies. The company supports influencer campaigns on major media channels including Instagram, TikTok, and YouTube. Offering a full-service solution, VizSense aims to make influencer marketing accessible and effective for brands of all sizes across these popular platforms.
Campaign Insights and Analytics
VizSense's platform offers in-depth campaign insights and analytics, allowing brands to measure influencer performance beyond basic statistics such as follower counts. The platform tracks audience reactions, competitor engagements, and performance trends like post type analysis, hashtag usage, and performance over time. Additionally, the platform provides detailed audience demographics and supports the upload and management of influencer lists for collective measurement.
Dashboard Features
VizSense provides clients with a comprehensive dashboard that encapsulates various campaign aspects. The client dashboard includes features such as tracking campaign KPIs, audience demographics, a posting calendar, content gallery, and content approvals. This centralized interface helps brands efficiently manage and optimize their influencer marketing efforts from discovery to final reporting.