VMG Partners
VMG Partners invests in transformative consumer brands and technologies, supporting early-stage BIPOC-founded brands through The Parity Collective and publishing an annual ESG report.
Company Overview of VMG Partners
VMG Partners is an investment firm that provides financial and human capital to entrepreneurs building transformative consumer brands and technologies. Operating for nearly twenty years, the firm focuses on elevating entrepreneurs who are reshaping their industries. VMG Partners’ ecosystem includes brands, limited partners, retailers, distribution partners, and founders. They also publish an annual ESG report reflecting on their ESG-aligned investments and efforts to increase diversity within the industry.
Investment Philosophy and Portfolio
VMG Partners’ investment philosophy centers on supporting entrepreneurs who are redefining their sectors. Their portfolio comprises companies such as Weee!, America's largest online Asian supermarket; K18, a biotech haircare brand with over 25 awards; and Bobbie, a female-founded and mom-led infant formula company. Additional portfolio companies include Sun Bum, Kosas, Lily's, Solidcore, Spindrift, Attentive, Drunk Elephant, Boulevard, Briogeo Haircare, KIND Healthy Snacks, Milton’s Craft Bakers, and Danessa Myricks Beauty.
Support for Early-Stage BIPOC-Founded Brands
VMG Partners demonstrates its commitment to diversity and inclusion through an initiative called The Parity Collective. This program focuses on supporting early-stage businesses founded by BIPOC entrepreneurs. They have dedicated a pool of capital specifically to assist these businesses, aiming to create a more equitable and inclusive industry landscape.
Funding and Financial Ventures
VMG Partners has successfully raised a $400 million fund aimed at new retail technology, bringing their total capital raised to $650 million. This significant funding effort underscores their dedication to investing in cutting-edge consumer brands and technologies. Portfolio companies like Ampla, which provides integrated financial solutions, and Afresh, which offers tech solutions for the fresh food supply chain, exemplify the firm's focus on transformative industries.
Annual ESG Report and Diversity Efforts
VMG Partners publishes an annual ESG (Environmental, Social, and Governance) report, which reflects on their ESG-aligned investments and their ongoing efforts to promote diversity within the industry. This report is a testament to the firm's commitment to responsible investing and creating a positive societal impact through their financial and organizational practices.