Votigo
Founded in 2006, Votigo is a company that acquires, builds, and grows B2B SaaS companies specializing in marketing software and services, including customer loyalty and marketing automation.
Company History
Votigo was founded in 2006 and has since grown into a major player in the marketing software and services sector. The company has acquired multiple businesses to expand its offerings, including Heyo.com in February 2016, US Sweepstakes & Fulfillment Co. in October 2020, and Promotion Activators, LLC in April 2022. This aggressive acquisition strategy has helped Votigo build a comprehensive suite of solutions for large brands, agencies, and enterprises.
Services
Votigo offers a range of services in the realm of marketing software and solutions. These include customer loyalty programs, email marketing, marketing automation, mobile SMS marketing, social media promotions, and SEO/SEM services. The company provides both self-service and full-service options, as well as custom solutions tailored to individual client needs. Their solutions are robust and cater to various business needs, including online, mobile, social media, and offline sweepstakes and contests.
Acquisitions and Partnerships
Votigo has made several strategic acquisitions to bolster its service offerings. In February 2016, the company acquired Heyo.com, and in October 2020, it added US Sweepstakes & Fulfillment Co. to its portfolio. Most recently, in April 2022, Votigo acquired Promotion Activators, LLC. The company also partnered with Plank Ventures, Ltd in November 2019 to further its strategy of acquiring and growing B2B SaaS marketing companies. These moves have strengthened Votigo's position in the market and expanded its range of services.
Industry Recognition
Votigo has been recognized for its growth and impact in the marketing software industry. The company made it to the Inc. 500 list of America's Fastest Growing Private Companies in both 2012 and 2013. This recognition underscores the company's rapid expansion and its significant role in the B2B SaaS marketing sector.