Waterfront Brands
Waterfront Brands offers a comprehensive range of premium brands, manufacturing and distributing products across North America, with flagship brands including ShoreMaster, HydroHoist, and Neptune Boat Lifts.
Company Overview
Waterfront Brands is a manufacturer and distributor of premium waterfront equipment. The company's operations span across North America, serving a diverse portfolio of industries through its original equipment manufacturing (OEM) services. With manufacturing facilities in Minnesota, Oklahoma, and Florida, Waterfront Brands offers a robust product lineup under various flagship and subsidiary brands.
Manufacturing and Distribution Network
Waterfront Brands has multiple manufacturing facilities located in Minnesota, Oklahoma, and Florida. The company boasts a comprehensive distribution network with various centers that serve an extensive dealer network and consumer markets. The company distributes products to dealers and other distributors throughout North America, ensuring wide-reaching availability of its premium brands.
Flagship Brands
Waterfront Brands features prominent brands such as ShoreMaster, HydroHoist, and Neptune Boat Lifts. ShoreMaster is known for its premium aluminum docks, boat lifts, and accessories. HydroHoist holds the distinction of being the oldest and largest hydro-pneumatic boat lift manufacturer globally. Neptune Boat Lifts is specialized in aluminum lifts tailored for coastal saltwater environments.
Subsidiary Brands
Under its extensive brand portfolio, Waterfront Brands includes Rhino Marine Systems, PolyDock Products, ShoreMaster Fabrics, RotoMold USA, and HyPower. Rhino Marine Systems offers robust floating steel docks, while PolyDock specializes in rotationally molded polyethylene floating dock systems. ShoreMaster Fabrics, RotoMold USA, and HyPower add depth to the company's product range, with HyPower being recognized in the power pedestal industry.
E-commerce Platforms
Waterfront Brands leverages e-commerce channels to broaden its market reach. The company operates websites such as ShopShoreMaster.com, TotalMarina.com, and BoatLiftandCanopy.com to provide consumers and dealers easy access to its comprehensive product lineup. These platforms are integral to the company's distribution strategy, offering convenience and accessibility to its premium offerings.