WayRay
WayRay specializes in holographic augmented reality technologies for automotive and other industries, offering innovative non-wearable AR solutions and integrating AR into various transportation modes and buildings.
Services
WayRay specializes in crafting advanced holographic augmented reality (AR) technologies, primarily targeting the automotive sector. The company's offerings include holographic AR head-up displays specifically designed for cars, which outshine conventional HUDs in terms of projection system volume, field of view, and virtual image distance. Additionally, WayRay provides add-on holographic AR displays adaptable for various types of transportation, including land, air, and water, as well as heavy machinery. These technologies significantly enhance operator visibility and safety. Moreover, WayRay integrates holographic AR capabilities into smart glass applications for buildings, enriching the environment with augmented reality experiences.
Products
WayRay has developed a range of products that utilize holographic optical elements, which are thin, transparent, and able to conform to curved surfaces like car windshields. The flagship product is the Holographic AR Head-Up Display (HUD) for vehicles, which provides a superior alternative to traditional HUDs. This product offers advanced capabilities, including a larger field of view and greater virtual image distance. Additionally, WayRay's product lineup includes an Add-on Holographic AR Display designed for diverse applications in land, air, and water transportation, as well as heavy machinery. Another notable product is the holographic AR-embedded smart glass for buildings, aimed at delivering augmented reality experiences in both commercial and residential environments.
Funding and Partnerships
WayRay has successfully raised a total of $100 million in funding, with significant investments from prominent entities like Porsche, Hyundai Motor, and Alibaba Group. This financial backing has empowered WayRay to advance its technology and expand its product offerings. Strategic collaborations with automotive giants such as Porsche and Hyundai Motor have further bolstered WayRay's position in the market, allowing for the integration of their cutting-edge holographic AR technologies into various vehicle models.
Technological Innovations
WayRay stands out for its innovative application of holographic optical elements in augmented reality displays. These elements are not only thin and transparent, but they also conform to curved surfaces like car windshields, making them ideal for automotive applications. The company's Holographic Augmented Reality Display technology is unique in its seamless integration into the real world without requiring eyewear or headgear. Recognized for its technological prowess, WayRay was named one of Europe's most innovative companies by Fast Company in 2020.
Headquarters and Development
WayRay is headquartered in Zurich, Switzerland, which serves as the central hub for the company's deep-tech development efforts. Within this headquarters, WayRay operates a state-of-the-art facility dedicated to full-cycle product design and development, ensuring that all stages of product creation are handled in-house. This vertical integration allows WayRay to maintain high-quality standards, streamline development processes, reduce costs, and improve overall efficiency. The Zurich hub is crucial in driving the company's innovations in holographic augmented reality technology.