Webb Content
Webb Content offers UX writing, content design, content marketing, and SEO services, specializing in user onboarding, retention, and growth strategies.
Services
Webb Content offers a range of UX writing and content design services. Their services include creating product content, content style guides, information architecture, and content governance. They also provide content marketing and SEO services such as developing content marketing strategies, creating SEO-informed blogs, crafted email marketing templates, and producing sales enablement materials. Additionally, they specialize in generating content that supports user onboarding, retention, education, and growth plays.
Content Design Expertise
Webb Content develops thorough content style guides to serve as documented resources for teams. They build information architectures that help in organizing and prioritizing product features and benefits. Their content design tasks involve creating user journeys, wireframe concepts, and prototypes using tools like Figma, Miro, and Balsamiq. The company also conducts qualitative research to support design decisions and improve user experiences.
SEO and Content Marketing
Webb Content enhances organic traffic through carefully crafted SEO strategies. They have improved organic traffic for a financial company by over 2,000% with a targeted content strategy. They integrate their content marketing initiatives with UX content strategies, and their efforts include professional email templates, thought leadership content for sales teams, and SEO-informed blog content. They also execute strategic internal linking to enhance domain visibility and improve website performance, as shown in their successful reduction of a financial company's website speed from 12 seconds to 3.5 seconds.
Successful Projects
Webb Content has a history of collaborating with various companies to improve their content strategies. For instance, they worked with a tech giant to increase revenue by 6.9% per support issue through enhanced troubleshooting content. They have also developed content strategies that resulted in a substantial boost in organic traffic for financial companies. Additionally, they have improved web performance metrics like cumulative layout shift and Core Web Vitals for their clients.
Tools and Techniques
Webb Content uses various tools such as Figma, Miro, and Balsamiq for their content design and prototyping tasks. They are knowledgeable in qualitative research methods and develop comprehensive terminology documents and content audits to assist design teams. Their practical approach includes implementing technical SEO enhancements, such as improving website speed and optimizing internal linking to increase visibility and performance.