Well Principled
Well Principled is a B2B company based in St. Louis, MO, offering the Nucleus platform to optimize product development and marketing strategies for science businesses.
Company Overview
Well Principled is a business-to-business (B2B) company located in St. Louis, MO, USA. The company operates within the supply chain and logistics sub-industry and is part of the Y Combinator's Summer 2019 batch. Well Principled specializes in developing technological solutions for science businesses to streamline product development processes and improve testing efficiency. The company's team consists of 10 members.
Platform: Nucleus
Well Principled offers a software platform named Nucleus, which helps science businesses reduce testing periods and achieve faster results by systematizing product development. Nucleus uses funnel testing data and integrates mechanisms mined from academic literature. The platform's key technology components include the 'Super Suit' Architecture, Universal Model Language, Universal Parameter Learner, and Universal Business Optimizer. These tools aid in creating optimized promo calendars, ad spend budgets, and demand plans.
Key Clients
Well Principled's clientele includes notable companies such as IMC, Bissell, AB Inbev, Drinkworks, and Keurig. Client testimonials highlight significant improvements in Return on Ad Spend (ROAS), forecast accuracy, and efficiency in advertisement spend budget planning. The company's technology platform assists these brands in planning promotional activities and ad spend budgets more effectively.
Locations and Regions
Well Principled is based in St. Louis, MO, USA. The company serves clients across various regions including the United States of America, Canada, and operates both remotely and partly remotely. This geographic flexibility allows Well Principled to cater to a wider range of clients and adapt to different market needs.