Wella AG
Wella AG offers a comprehensive range of professional hair color, care, and styling products, along with educational resources and tools for professionals in the hair industry.
Hair Color Products
Wella AG offers a diverse assortment of professional hair color products, including permanent, semi-permanent, and ammonia-free options. Their product ranges include SHINEFINITY, Koleston Perfect, ILLUMINA COLOR, Color Touch, and Color Fresh. Specialized products like HIGH LIFT, hair lighteners, and toners are also available. Additionally, Wella provides products under the COLORCHARM and COLORTANGO ranges, catering to various hair color needs including glossing, gray coverage, blonde, brunette, ombre, red, strawberry blonde, ash blonde, balayage, ash brown, and rose gold.
Hair Care Products
Wella AG features an extensive suite of hair care products such as shampoos, conditioners, cleansing conditioners, leave-ins, hair oils, hair masks, and hair serums. The hair care product ranges offered include ULTIMATE REPAIR, Colormotion +, Fusion, Nutricurls, Elements, Oil Reflections, Invigo Brilliance, Invigo Nutri-Enrich, Invigo Volume Boost, Invigo Blonde Recharge, and Invigo Balance. These products are designed to address specific hair care needs such as colored hair, blonde hair, repair, nourishment, wavy/curly hair, shiny hair, smooth hair, greasy hair & scalp, increased volume, and split ends.
Hair Styling Products
Wella AG provides a broad array of hair styling products, including gels, waxes, mousses, foams, lotions, creams, fixing sprays, and styling sprays. These products fall under the EIMI range, which includes EIMI Volume, EIMI Smooth, EIMI Shine, EIMI Texture, EIMI Nutricurls, and EIMI Fixing. The styling products are crafted to cater to different hair styling needs and preferences, helping professionals and consumers achieve the desired hair styles.
Professional Services and Education
Wella AG supports professional stylists through various services and educational platforms. The company offers a Master Color Expert program for advanced professional education. Additionally, professional education is available through online platforms and an education app. Wella also provides salon marketing services, exclusive products for professionals, and access to Wella Studios. A salon finder tool is available to locate professional stylists and salons. A professional store is in place for purchasing Wella products online.
Hair Consultation and Blog
Wella AG offers a hair consultation tool that includes a hair care quiz to help users determine the best products for their specific hair needs. The company's blog covers a range of categories such as color, formulas, trends, techniques, care, styling, and salon tips. This blog aims to provide valuable information and inspiration for both professionals and consumers looking to enhance their hair care and styling routines.