Michelle Tyler
About Michelle Tyler
Michelle Tyler is the Integrated Sales & Strategy Manager for Commercial Partnerships at Westfield, focusing on enhancing customer experiences through in-centre and digital content.
Company
Michelle Tyler currently works at Scentre Group, the owner and operator of Westfield in Australia and New Zealand. She has been instrumental in bringing memorable brand experiences to customers at Scentre Group.
Title
Michelle Tyler holds the position of Brand Experience Manager at Scentre Group. She also operates as an Integrated Solutions & Partnerships Manager and previously served as Integrated Sales & Strategy Manager, Commercial Partnerships.
Role at Westfield
At Westfield, Michelle Tyler's role as Integrated Sales & Strategy Manager, Commercial Partnerships involved focusing on forming commercial partnerships and strategic sales initiatives. This role required her to apply a strategic approach in increasing brand presence across Westfield's locations.
Brand Experience Management
In her capacity as Brand Experience Manager at Scentre Group, Michelle Tyler utilizes customer insights to inform her planning and programming. She is responsible for managing brand experiences and creating in-centre and digital content as well as activations and partnerships across 40 destinations in Australia and New Zealand.
Previous Experience
Michelle Tyler worked at The Marketing Store as a Senior Account Manager from 2007 to 2009. During her tenure, she gained valuable experience in managing accounts and enhancing marketing strategies.