Whirlpool
Whirlpool Corporation, headquartered in Benton Harbor, Michigan, is a global leader in home appliances with a strong commitment to sustainability and corporate social responsibility.
Global Presence
Whirlpool Corporation operates from its global headquarters in Benton Harbor, Michigan, U.S.A. It also has regional headquarters around the world, including Pero (Milan), Italy for Europe, Middle East, and Africa; São Paulo, Brazil for Latin America; and Hong Kong, China for Asia. The company maintains a significant footprint with 55 manufacturing and technology research centers globally and employs 59,000 people.
Sustainability Initiatives
Whirlpool is committed to sustainability and aims to achieve Net Zero emissions in its plants and operations by 2030. The company has invested in renewable energy projects including wind and solar energy. Additionally, Whirlpool operates the ReNEWW House, a live-in research lab focused on sustainable living, near Purdue University. The company also features a dedicated website, improvinglifeathome.com, providing tips for sustainable living and appliance usage.
Corporate Social Responsibility
Whirlpool engages in numerous corporate social responsibility initiatives under its House+Home strategy. These include a long-term partnership with Habitat for Humanity, through which it has donated over $136 million and 212,800 products. Whirlpool also runs the Care Counts Laundry Program to improve student attendance by providing laundry facilities in schools, the Feel Good Fridge program to provide fresh food access, and Consulado da Mulher in Brazil which supports female entrepreneurs.
Product Range
Whirlpool offers a wide range of brands including Whirlpool, KitchenAid, Maytag, JennAir, Amana, Brastemp, Consul, and InSinkErator. These brands cover various household appliances from refrigerators and ovens to dishwashers and washers. Whirlpool Corporation's innovations also feature SlimTech™ insulation technology for refrigerators and induction downdraft cooktop technology in collaboration with BORA.
Awards and Recognitions
Whirlpool has received numerous accolades, reinforcing its impact and dedication to excellence. The company has been named one of Fortune’s Most Innovative Companies for 2024, and one of the World’s Most Trustworthy Companies by Newsweek. It has consistently ranked among the World’s Most Admired Companies by Fortune and named among America’s Most Responsible Companies by Newsweek. Additionally, Whirlpool has been recognized by U.S. News & World Report as one of the Best Companies to Work For in 2023.