WideOrbit
WideOrbit offers a comprehensive suite of solutions for managing and optimizing ad sales across various media types including Broadcast TV, Radio, and Digital platforms.
Services
WideOrbit offers solutions for Broadcast TV, Cable & Broadcast Network, Radio, Digital, and Global media types. These solutions are designed to streamline operations, automate processes, and improve efficiency in ad sales and commercial operations. The company’s suite of services includes centralizing ad sales, optimizing content, and automating financial processes across multiple media channels.
Products
WideOrbit provides a comprehensive suite of products including WO Traffic, WO Network, WO Automation for Radio, WO Digital Hub, and ZingX. WO Traffic is an end-to-end solution for managing ad sales for broadcast stations. WO Network simplifies network ad sales and commercial operations. WO Automation for Radio centralizes and scales radio automation. WO Digital Hub unifies digital ad sales and operations. ZingX is a buy-side advertising platform offering access to broadcast TV ad inventory across local stations in the US.
WO Traffic Solutions
WideOrbit’s WO Traffic offers integrated solutions for managing, executing, and scaling ad sales for broadcast stations. This includes tools for automating the exchange of material instructions, order validations, and radio interchange, which reduces manual data entry errors. WO Traffic helps broadcasters streamline operations and optimize their advertising workflows efficiently.
WO Network Innovations
WO Network by WideOrbit assists in simplifying network ad sales and commercial operations, offering comprehensive solutions for proposals, deal maintenance, stewardship, and billing. Additional tools include the Audience Delivery Optimizer for demographic targeting, the ADU Prediction Tool for managing Audience Deficiency Units, and DR Automation for integration with DR agencies and networks. These innovations help networks maximize revenue and optimize ad placements.
WO Digital Solutions
WO Digital Hub from WideOrbit unifies digital ad sales, operations, execution, and finance across multiple properties and ad servers. This product integrates with ad managers like FreeWheel and Google Ad Manager, managing digital campaigns within existing workflows. This centralization helps media professionals streamline their digital advertising processes and improve cross-platform engagement and measurement.