Wildflower Health
Wildflower Health provides virtual and in-person lactation support services, integrating digital tools and human touch to offer personalized experiences. The company supports providers, payers, and families with a clinically-integrated solution and has received multiple awards for its value-based maternity care initiatives.
Services
Wildflower Health provides a comprehensive range of services designed to support healthcare providers, payers, and families. The company offers virtual and in-person lactation support, employing International Board Certified Breastfeeding Consultants (IBCLCs) for services from the third trimester through postpartum. The company also delivers personalized patient experiences that integrate human touch with digital tools. Their suite includes digital engagement tools such as patient activation, personalized journeys, and remote monitoring, all while supporting clinician enablement through workflow integration and biometric monitoring.
History
Founded in 2012, Wildflower Health initially launched with a mobile app dedicated to pregnancy care. Over time, the company broadened its services to include pediatrics and family health management. In 2020, it introduced remote monitoring and virtual clinical services. Wildflower Health achieved a significant milestone in 2022 by launching the industry's first comprehensive bundle for value-based maternity care. The company's journey reflects its commitment to evolving and expanding its healthcare support services.
Innovative Initiatives
Wildflower Health has been at the forefront of several innovative healthcare initiatives. The company launched a statewide value-based maternity care initiative in New Jersey in partnership with the Healthcare Transformation Consortium. Additionally, Wildflower was selected as one of the nine providers for the Maternal and Infant Health Initiative. The company also partners with organizations such as the Health Plan of Nevada, Women's Health Associates of Southern Nevada, and Lifeline Medical Associates to create unified digital experiences and support systems for maternal health.
Awards and Recognition
Wildflower Health has received multiple accolades for its contributions to women's health and healthcare innovation. Notable awards include the Fierce Innovation Award for its value-based maternity care bundle and the UCSF Digital Health Award for Best FemTech Company. The company won an Innovation Award for Population Health Management and was recognized as the Best Overall Women's Health Solution by the MedTech Breakthrough Awards. Additionally, the founder was honored by Rock Health as a Top 50 in Digital Health honoree.
Partnerships and Collaborations
Wildflower Health collaborates with several healthcare organizations to enhance its service offerings. Key partnerships include those with Health Plan of Nevada and Women's Health Associates of Southern Nevada to create a unified digital experience. They also support Lifeline Medical Associates with digital engagement tools and health advocate support. Further, Wildflower offers a digital maternity solution named Circle in collaboration with Providence, showcasing the company's commitment to expanding its reach through strategic alliances.