Wily Global
Wily Global specializes in marketing technology solutions, focusing on consumer engagement through their SPRY platform, which offers secure integration with existing systems for marketing activations.
Services
Wily Global specializes in marketing technology solutions aimed at consumer engagement. The company provides services in the areas of contests, sweepstakes, promotions, and loyalty campaigns. They offer real-time digital rewards, including eGift cards, coupons, and promo codes. Additionally, Wily Global delivers digital experiences designed to build brand affinity and increase market share. They also offer enterprise marketing middleware to secure and connect collaborative efforts across diverse marketing technologies.
SPRY Platform
Wily Global's SPRY platform integrates with existing systems to deploy secure marketing activation programs. The platform is designed to enhance consumer relationships through data acquisition, attribution, and activation. It features engagement mechanics such as gamification and communication tools for marketing campaigns. The SPRY platform is AICPA SOC 2 Type II certified, ensuring compliance with cybersecurity and privacy controls. Moreover, it includes live reporting features for real-time monitoring of program activity and results.
Consumer Engagement Solutions
Wily Global offers various solutions designed to engage consumers and build stronger relationships with brands. These solutions include interactive campaigns such as contests, sweepstakes, and promotions. By providing a range of digital rewards and utilizing gamification mechanics, Wily Global aims to foster brand affinity and boost market share for their clients. They also emphasize the importance of data acquisition, attribution, and activation to optimize consumer engagement strategies.
Enterprise Marketing Middleware
Wily Global provides enterprise marketing middleware to facilitate and secure collaboration across different marketing technologies. This middleware solution enables seamless connection of various marketing systems, ensuring that campaigns are executed efficiently and securely. By integrating this middleware, companies can enhance their marketing strategies while maintaining compliance with rigorous cybersecurity and privacy standards.