Mike Mulligan
About Mike Mulligan
Mike Mulligan serves as the Chief Growth Officer at Wily Global and is the Founder of The Contest Company. With a background in marketing technology and sports marketing, he has over 14 years of experience in the industry, including roles at Segal Communications and Reebok.
Work at Wily Global
Mike Mulligan has served as Chief Growth Officer at Wily Global since 2014. In this role, he focuses on driving growth strategies and expanding the company's market presence. He co-founded Wily Global Inc., a marketing technology company that leverages the proprietary SPRY digital experience platform to enhance marketing activations and improve consumer engagement. His leadership has been instrumental in positioning Wily Global as a key player in the marketing technology sector.
Education and Expertise
Mike Mulligan studied Business Administration at the University of Massachusetts Lowell, where he achieved a focus in Marketing and Management from 1995 to 1999. His educational background provides a foundation for his extensive experience in marketing and strategic development. He has applied this knowledge in various roles, including his time as Strategic Director at Segal Communications, where he was responsible for concept development and executional direction.
Background
Mike Mulligan has a diverse professional background that includes founding multiple companies and working in strategic roles across different industries. He founded The Contest Company in 2010, specializing in contest creation and execution. Prior to that, he was involved with Element Eight, Inc. from 2008 to 2017. His early career included significant roles at Segal Communications and Reebok, where he managed sports marketing initiatives for major leagues and athletes.
Achievements
Throughout his career, Mike Mulligan has made significant contributions to the marketing and sports industries. He played NCAA Division-I ice hockey and served as captain of the men's ice hockey team at the University of Massachusetts - Lowell. His transition from a professional hockey career to sports marketing at Reebok involved managing initiatives for leagues such as the NFL, NBA, NHL, and CFL, showcasing his ability to bridge sports and marketing effectively.