Wise Athena
Wise Athena provides AI-powered recommendations for data-driven pricing and trade promotion strategies, helping CPG companies optimize margins, volumes, and promotional investments with a high degree of accuracy.
Company Overview
Wise Athena provides AI-powered recommendations for data-driven pricing and trade promotion strategies. Focused on assisting Consumer Packaged Goods (CPG) companies, Wise Athena's platform helps optimize pricing, promotions, and product assortment to drive revenue and profits. Wise Athena is co-funded by the European Union’s Horizon 2020 research and innovation program and complies with the ISO 27018 standard for information security.
Wise Athena Services
Wise Athena offers a comprehensive platform with features for optimizing price and trade promotion strategies. Its pricing tools include optimal pricing per SKU, region, and retailer, as well as demand prediction and competitive pricing analysis. Trade promotion features encompass improving promotional investments, strategic planning, and performance analysis. The platform also supports input for sales and operations, optimizing resource use, and understanding production plans. Wise Athena allows teams to collaborate, share, and compare scenarios to make informed decisions.
AI and Machine Learning Solutions
Wise Athena's platform leverages AI and machine learning models to analyze vast amounts of data, providing accurate predictions and actionable insights. The software offers high-definition predictive elasticity, demand forecasting, and promotional budget optimization. It delivers a 360° view of SKUs, aiding teams in RGM, Finance, Marketing, and Sales to optimize their strategies. By continuously learning from each promotional cycle, the platform ensures ongoing accuracy and performance enhancement.
Impact on CPG Companies
Top 10 worldwide CPG companies rely on Wise Athena for its ability to increase margins by 10% without losing volume, boost volume by 15%, and optimize promotional investments by 40%. The platform supports region-specific, retailer-focused, and product-level insights, allowing for tailored strategies. Wise Athena aids CPG companies in achieving sustainable growth and profitability through precise and data-driven pricing strategies, contributing to optimized pricing, promotions, and product assortment.
Key Platform Features
Wise Athena's platform is designed for extensive scalability and instant optimization of pricing strategies. Key features include demand forecast sell-out/sell-in, regional price setting, price ranges, correct discount determination, seasonal item management, TPRs, pass-through analysis, and daily promotions performance analysis. It allows limitless scenario construction, price optimization, and the identification of the most efficient promotional dynamics through its Multi-buy feature. This robust feature set is aimed at enhancing overall profitability and strategic decision-making.