Within
Within is a company specializing in immersive art and storytelling through virtual and augmented reality, known for its VR app and the Supernatural fitness platform.
Company History
Within was created from years of collaboration and experimentation in immersive art and storytelling. Initially launching the Within app, originally called VRSE, the company has made significant strides in the virtual reality (VR) sector. Within's app was available on ten different VR headset platforms and showcased some of the world's top VR stories from creators across five continents. The company's work has been displayed at film festivals, museums, and schools globally.
Immersive Storytelling Projects
Within has been a pioneer in distributing high-quality virtual reality stories. The company explored various forms of immersive storytelling, including multiplayer virtual reality experiences such as 'Life of Us,' 'Chorus,' and 'Lambchild Superstar.' These unique projects engaged users in innovative ways, pushing the boundaries of what VR could achieve in narrative experiences.
Augmented Reality Apps
One of Within's innovations includes Wonderscope, an augmented reality (AR) reading app designed for children. Wonderscope transforms reading into an interactive and engaging experience, leveraging AR technology to make stories come alive in the physical space around users.
Supernatural VR Fitness
Within developed the Supernatural application, an immersive exercise and wellness experience leveraging the power of Meta Quest and virtual reality. Supernatural transports users to stunning destinations worldwide and features real coaches to guide workouts. Activities include smashing and boxing targets to the rhythm of favorite music tracks. The application has built a community of users who share how the platform has positively influenced their health and happiness. Within has shifted its focus exclusively to building and enhancing Supernatural to promote joyful and healthy movement.
Global VR Audience Engagement
Within cultivated a truly global VR audience, showcasing its work on ten different VR headset platforms and presenting at international venues like film festivals, museums, and schools. Despite the shutdown of the Within app in February 2023, many of Within's VR stories remain accessible through their YouTube VR channel, serving as a historical archive and continuing to engage a global audience.