Wolfe
Wolfe, headquartered in Pittsburgh, PA, has been a pioneering force in the gift card industry for over 25 years, known for its innovative e-commerce services and rapid growth.
Company History
Wolfe has been influencing the gift card industry for over 25 years. The company created DirectCertificates.com in 1999, the first online gift certificate retailer. In 2002, it launched GiftCards.com, which eventually became the largest gift card website before being sold to Blackhawk Network in 2016. Over the years, Wolfe has expanded its operations, acquiring Gift Card Granny in 2013, launching GiftYa in 2018, and launching PerfectGift.com in 2019. Most recently, the company acquired Give InKind in 2022 and Reaf Marketing in 2023.
Innovative Business Units
Wolfe operates several innovative business units offering comprehensive e-commerce services. DirectCertificates.com was launched in 1999 as the first online gift certificate retailer. GiftCards.com, launched in 2002, became the largest gift card website. GiftYa, introduced in 2018, provides a gift credit service allowing users to text gifts. PerfectGift.com, launched in 2019, offers custom Visa and Mastercard gift cards in bulk to top national brands. Wolfe's latest acquisition, Give InKind, expands their product line, allowing additional ways to give and receive support.
Products and Services
Wolfe has sold over 620,000 gift certificates, 210,000 card-to-card transactions, 12.1 million plastic gift cards, and 3.7 million eGift codes. The company provides a variety of services including same-day delivery of customized gift cards from their on-demand fulfillment center. Their card-to-card gifting technology ensures a flexible, fraud-free alternative. GiftYa, one of their key services, is connected to Visa, Mastercard, or Amex and is secure, covering over 230,000 merchant locations in the USA.
Growth and Expansion
Wolfe has experienced significant growth, being recognized as Pittsburgh's fastest-growing private company in 2022 with a 741% revenue growth. Gift Card Granny, acquired in 2013, has grown to roughly 14 million visitors a year and offers solutions for eGift cards, personalized gift cards, cobranded cards, and bulk gift cards. The mobile app for Gift Card Granny is available on iOS and Android, providing cash back rewards to users. Wolfe continues to expand its market presence with strategic acquisitions like Give InKind and Reaf Marketing.
Headquarters and Facilities
Wolfe's headquarters is located at 495 Mansfield Ave in Green Tree, Pittsburgh, PA. The company owns a 20,000 sq ft, highly secure, on-demand fulfillment center at this location. This facility plays a crucial role in their operations, allowing for same-day delivery of customized gift cards and efficient handling of bulk orders. The secure environment ensures that all transactions are conducted safely and efficiently.