Workbase
Workbase, formerly known as Workspace, is a B2B productivity company based in San Francisco, offering data-driven automation platforms for account teams. The company is backed by Y Combinator and provides various plans tailored to different organizational needs, emphasizing integration with major CRM and data warehouse systems.
Company Overview
Workbase, previously known as Workspace, operates within the B2B productivity sub-industry. With a team of four, the company is based in San Francisco, CA, and emphasizes a remote-first work culture. Backed by Y Combinator (S20 batch) and top venture investors, the company has been acquired and primarily serves clients in the United States, Canada, and remote locations.
Services and Plans
Workbase offers tiered service plans aimed at catering to a variety of business needs. The Lite plan includes Salesforce integration and allows syncing of up to 100,000 records for free. Their Premium plan, priced at $499 per month, offers CRM and data warehouse integration with capabilities to sync up to 500,000 records. For large organizations, they provide the Enterprise plan offering custom pricing and features. The company also offers a free trial for businesses to evaluate their services.
Platform Features
Workbase provides a data-driven automation platform designed to transform raw data into actionable workflows. Integrations include Salesforce, Hubspot, and data warehouses like Snowflake, Redshift, BigQuery, and PostgreSQL. The platform supports sales enablement, data hygiene, and analytics, and aims to assist B2B companies in reducing churn and increasing customer spending through comprehensive data dashboards and prioritized checklists.
Security and Compliance
Workbase operates with a strong focus on security and compliance. The company is SOC 2 Type I certified and adheres to GDPR and CCPA regulations. This ensures that data management and storage practices meet stringent standards, providing clients with confidence in their platform's security and reliability.
Founders and Origins
Founded by former employees of Segment, Workbase was established to address the need for improved customer journey management tools. Recognizing gaps in existing solutions, the founders leveraged their expertise to create a platform that offers proactive management of the customer journey, aiming to boost net retained revenue by up to 20 percent.