Working Word
Working Word is a privately held integrated communications agency founded in 2000, specializing in public relations, digital media, content marketing, and brand communications. With a team of 35 based in Cardiff and London, the agency has produced award-winning films and media content while offering bespoke training programs and crisis communication management to clients across various industries.
Company Overview
Working Word is a privately held integrated communications agency founded in 2000. With a team size of 35, it operates as a small business within the Public Relations and Communications Services industry. The agency is headquartered in Cardiff, Wales, and has an additional location in London. It specializes in various areas including public relations, digital and social media, content marketing, marketing and events, brand development, and communications.
Services Offered
Working Word provides a comprehensive range of services that encompass public relations, film production, media strategies, digital marketing, brand development, and integrated communications. The agency employs a data-driven approach to enhance storytelling strategies for clients across multiple sectors, including technology, healthcare, and finance. Additionally, it offers bespoke training programs aimed at improving in-house communication teams' storytelling capabilities and has a dedicated team for crisis communication management.
Industry Engagement
Working Word has actively participated in significant projects, including the UEFA EURO 2028 UK & Ireland Bid, which was awarded by UEFA in October 2023. The agency has also contributed to health boards by developing communication and engagement strategies. Its campaigns have included initiatives to raise awareness about various social issues, such as homelessness and blood donation drives, and it has coordinated industry responses during the pandemic.
Community Initiatives
Working Word has been involved in numerous community-focused campaigns. These include creating a festival to celebrate two decades of devolution in Wales and designing bilingual campaign brands that promote environmental initiatives, such as tree planting. The agency has also developed programs aimed at empowering girls in sports, specifically football, and has created digital campaigns to encourage smoking cessation and foster care awareness.
Global Reach and Bilingual Services
Working Word operates on a global scale, providing services in PR, film, media, digital, brand, and productions. The agency has a bilingual office, offering services in both English and Welsh, which allows it to cater to a diverse clientele. Its initiatives have included producing audio advertising for platforms like Spotify and DAX, as well as creating digital campaigns that highlight Britain's protected foods and drinks.