Ffion Roberts
About Ffion Roberts
Ffion Roberts is a Digital Marketing Manager with extensive experience in both traditional and digital media. She has a strong background in public relations and communications, complemented by her academic achievements in journalism and international public relations.
Work at Working Word
Ffion Roberts has held multiple positions at Working Word, a communications agency based in Cardiff, Wales. She began her journey there as a Work Experience intern in 2018. Following this, she served as an Account Executive from 2018 to 2020, where she developed her skills in client management and digital marketing. She then advanced to the role of Content and Community Manager from 2020 to 2021, focusing on content creation and community engagement. In 2021, she became the Digital Marketing Manager, a position she held until 2023. Currently, she works as the Senior Digital Marketing Manager, where she continues to implement innovative digital marketing strategies.
Education and Expertise
Ffion Roberts has a solid educational foundation in communications and media. She studied Journalism, Media and Cultural Studies at Cardiff University from 2014 to 2017, earning a degree in the field. She furthered her education by obtaining a Master's degree in International Public Relations and Global Communications Management from Cardiff University in 2018. Her academic background complements her professional experience, providing her with a comprehensive understanding of both traditional and digital media landscapes. She possesses expertise in digital marketing strategies specifically tailored for public relations and communications sectors.
Background
Ffion Roberts began her career in the communications field with various internships and work experience roles. In 2016, she worked as a Sales Advisor at House of Fraser for 11 months, which provided her with customer service experience. She later interned at Wales Air Ambulance Charitable Trust in the PR department and at Equinox Communications UK as a PR Intern in 2018. These roles contributed to her understanding of public relations and marketing, leading to her subsequent positions at Working Word.
Achievements
Throughout her career, Ffion Roberts has demonstrated a strong ability to create engaging social content and develop creative strategies for media planning and buying. Her work has focused on engaging key audiences through tailored digital marketing strategies. She has progressed from entry-level positions to a senior role, showcasing her growth and adaptability in the digital marketing landscape. Additionally, her fluency in Welsh enhances her ability to connect with local communities and media in Wales.