WorkSpan
WorkSpan offers the Ecosystem Cloud platform for Ecosystem Business Management, providing specialized editions for AWS, Microsoft, and Google, and features for co-selling, co-marketing, and more.
Services
WorkSpan offers a platform called the Ecosystem Cloud for Ecosystem Business Management. The Ecosystem Cloud includes specialized editions for AWS, Microsoft, and Google and offers functionalities like co-selling, co-marketing, co-innovating, and co-investing with partners. The platform supports automated co-sell processes, increasing referral volume and accelerating deal cycles.
Products
WorkSpan provides a Marketplace Accelerator to help companies list, launch, and scale their cloud marketplace partnerships. The platform includes a Hyperscaler Edition designed to unlock deals with pre-committed cloud budgets. WorkSpan also offers integrations with CRM systems to streamline co-sell processes, as well as features for managing joint funds, incentives, and claims.
Platform Features
WorkSpan's platform supports multi-party ecosystems and ecosystem business processes, data hubs, intelligence, and access control. It offers real-time performance metrics and reporting for partner-sourced co-sell pipelines, revenue, win rates, and deal velocity. Security features include attribute-based access control and field-level security to protect shared data. Custom workflows and business processes can be created to align with ecosystem best practices.
Industries and Users
WorkSpan's platform is utilized by hyperscalers, leading system integrators, ISVs/tech partners, and fast-growing startups. The platform supports the creation and management of joint solutions with partners, including tracking and managing co-sell opportunities. It is designed to help companies measure ecosystem performance and improve partner engagement through advanced performance tracking and reporting capabilities.
Workshops and Support
WorkSpan offers a Co-Sell Value Workshop to help companies identify challenges and provide solutions for optimal co-selling with partners. The platform automates the sharing of co-sell referrals and opportunities directly from within a company's CRM, ensuring that co-sell pipelines are managed efficiently and that joint opportunities with partners are visible.