Yieldmo
Yieldmo offers a Global Smart Exchange that leverages contextual data, machine learning, and proprietary digital formats to optimize ad inventory value. The company provides a Privacy-First Marketplace and a range of innovative advertising solutions, including Dynamic Format Optimization and curated Private Marketplace Deals.
Services
Yieldmo offers a range of advanced advertising services, including a Global Smart Exchange that employs contextual data, machine learning, and proprietary digital formats to enhance ad inventory value. Their Privacy-First Marketplace provides non-addressable inventory, ensuring advanced privacy while optimizing ad performance. Yieldmo also utilizes Contextual Curation Engine and Smart Curation to curate and select the best impressions in real-time. They support curated Private Marketplace Deals (PMPs) to help advertisers achieve specific goals.
Innovative Advertising Formats
Yieldmo has developed proprietary advertising formats across video, display, and native environments. These formats are designed to capture audience attention effectively. They also offer premium video environments accessible across various screens, including desktop, mobile, in-app, and CTV. Their formats require no additional creative lead time and are ready to use, facilitating quick integration into marketing strategies.
Technology and Machine Learning
Yieldmo's approach heavily incorporates advanced technology and machine learning. Their contextual data and predictive signals enable real-time inventory curation through the Contextual Curation Engine. Dynamic Format Optimization (DFO) uses machine learning to select the optimal creative format, resulting in significant performance gains. This technological prowess is also evident as Yieldmo processes over 1 trillion monthly requests and holds more than 20 technical and design patents.
Privacy and Compliance
Yieldmo is committed to providing privacy-compliant advertising solutions. Their Privacy-First Marketplace ensures technologically enhanced inventory without relying on traditional user-level targeting. Yieldmo captures a suite of privacy-compliant signals, including attention and environmental signals, to optimize performance and outcomes while maintaining strict adherence to privacy standards. They are also dedicated to reducing carbon emissions and have taken a clear stance against MFA (Made for Advertising) content.
Industry Engagement and Awards
Yieldmo actively engages with industry professionals through various events and webinars, sharing valuable insights on advertising trends. Their contributions and innovations in the marketing technology space have been recognized, including being named a leader in Snowflake’s Modern Marketing Data Stack Report. Yieldmo also offers instructional guides for different DSPs, assisting clients in setting up and optimizing their advertising campaigns efficiently.