Andriana C.
About Andriana C.
Andriana C. is a Product Marketing Manager at Yoga International, where she has worked since 2022. With a diverse background in marketing and communications, she has held various roles in organizations such as Boston Pizza and IPG Mediabrands, and she founded the Black Yoga Society to promote representation in yoga.
Work at Yoga International
Andriana C. has been serving as the Product Marketing Manager at Yoga International since 2022. In this role, she has developed and implemented a referral strategy that significantly increased referral acquisition and revenue by over 200%. Prior to her current position, she worked as a Senior Marketing Specialist for 10 months and as a Marketing Specialist for one year, both in remote settings. Her contributions to Yoga International have focused on enhancing marketing strategies and improving member engagement.
Previous Marketing Roles
Before joining Yoga International, Andriana held several marketing positions. She worked as a Marketing Manager at Boston Pizza Restaurants, LP. for one year, where she managed marketing initiatives in the Toronto area. Additionally, she served as an Associate in Communications Design at IPG Mediabrands for four months and as an Assistant in Radio Investments and Freelance Communications for nine months. Her diverse experience in marketing roles has equipped her with a broad skill set applicable to various industries.
Educational Background
Andriana C. has a strong educational foundation in communications and marketing. She earned a Bachelor of Arts in Communications, Media, and Film from the University of Windsor. She also completed a Bachelor of Arts in English at York University. To further her expertise, she obtained a Certificate in Digital Marketing Management from the University of Toronto. Additionally, she studied Radio Broadcasting at Humber College, which contributed to her early career in media.
Founding Black Yoga Society
In May 2020, Andriana founded the Black Yoga Society to address the lack of representation and resources for Black yoga practitioners. This initiative aims to create a supportive community and provide educational resources. She actively engages current members through email onboarding experiences and newsletters, ensuring that the community remains informed and connected. Her leadership in this organization reflects her commitment to diversity and inclusion within the yoga community.
Media Appearances and Engagements
Andriana has been featured on various platforms, including MLSE, TFC, Breakfast Television, and Canfitpro, showcasing her expertise in marketing and community engagement. She has also participated in several podcasts, where she discusses her work and initiatives. Her media presence highlights her influence in the marketing field and her dedication to promoting diversity within yoga.