Young & Laramore
Young & Laramore is an advertising agency based in Indianapolis, known for its comprehensive services in brand strategy, creative advertising, and digital marketing, and for hosting the 'Unreasonable 2024' event focused on consumer behavior.
Services
Young & Laramore offers a comprehensive suite of services that encompass brand strategy, creative advertising, digital marketing, social media, media planning & buying, and analytics. These services aim to provide a cohesive approach to marketing and brand management, ensuring that clients can engage effectively with their target audiences. By integrating these areas, the agency is able to offer tailored solutions that address the specific needs and objectives of each client.
Event: Unreasonable 2024
Young & Laramore hosts an event called 'Unreasonable 2024' which is focused on consumer behavior. This event delves into various aspects of consumer interactions and decision-making processes, providing valuable insights and strategies for brands to connect more effectively with their audiences. The event aims to push the boundaries of conventional marketing and explore innovative approaches to understanding and influencing consumer behavior.
Campaigns and Projects
Young & Laramore runs campaigns for a diverse array of brands including Goodwill, Farm Bureau Insurance, and Hotel Tango. By collaborating with Goodwill, they designed a campaign highlighting how donations support community services. They also developed a new spray paint nozzle for Rust-Oleum with five different spray patterns and created an augmented reality experience to promote it. Additionally, they rebranded Bit-O-Honey candy, emphasizing its natural ingredients and nutty flavor.
Publications
Young & Laramore has published a book titled 'Selling Eating' which focuses on restaurant marketing. This publication provides insights and strategies on how to effectively market food establishments, drawing on the agency's extensive experience in the advertising and marketing industry. The book serves as a resource for restaurant owners and marketers looking to enhance their promotional efforts and attract more customers.