Zeta Global
Zeta Global offers a cloud-based marketing platform that integrates data management, messaging, and activation tools to enhance marketing efficiency and effectiveness using proprietary AI and data.
Services
Zeta Global specializes in offering a cloud-based marketing platform that integrates data management, messaging, and activation tools. Their solutions are designed to support customer acquisition, growth, and retention, alongside omnichannel marketing initiatives. By leveraging a proprietary AI and robust identity graph, Zeta Global ensures enhanced customer data accuracy and real-time processing capabilities to deliver timely, relevant interactions.
Products
Zeta Global's platform includes a range of products aimed at optimizing marketing efforts through data-driven insights and AI-enhanced strategies. The platform provides detailed analytics and reporting tools, which help measure the effectiveness and ROI of marketing campaigns. Additionally, the platform's flexibility allows it to integrate seamlessly with existing technological infrastructures, adapting to various business requirements.
Technology Partnerships
To enhance its platform capabilities, Zeta Global partners with industry leaders such as Snowflake and AWS. These alliances help integrate advanced technologies and improve the overall functionality and scalability of Zeta Global's offerings. The partnerships ensure that Zeta Global's platform remains at the forefront of technological advancements in data management and marketing automation.
Certifications
Zeta Global is certified as a RealCDP by the CDP Institute. This certification indicates that Zeta Global meets essential customer data platform capabilities, including comprehensive data management, efficient customer identity resolution, and detailed analytics. Being a RealCDP certified provider reinforces Zeta Global's commitment to excellence in the field of customer data management and marketing solutions.